we have been shaking up the craft beer industry in China.Sick of seeing the same bland industrial mass-produced beers in every watering hole we visited, we decided to bring something new, something different, something tastier to the market. In doing so, we have also quickly gained a reputation for excellence, professionalism and simply for being a great bunch of guys who are passionate about our products.
When it comes to taking on a brand, we look for beers that we ourselves like to drink. Brands that we can work with in China and can really start to ruffle the status quo. We are not about acquiring as many brands as we can into our portfolio, we select our brands carefully, ensuring that we will be able to devote the time and resources needed to grow the brand and accompanying market share. When we take on a brand, its for the long term.
Starting with Brewers&Union, a German produced craft beer brand, we have since acquired Scotland’s BrewDog and America’s Rogue into our portfolio.
Headquartered in Guangzhou and with warehousing in Guangzhou and Shanghai, our team of highly experienced local and expatriate staff ensure that the brands we represent get the attention they deserve. With national distribution our brands can be found both in the on and off trade in Shanghai, Beijing, Hainan, Fuzhou, Chongqing, Chengdu, Dongguan, Guangzhou, Dalian and just about another other major and often a lot of smaller cities in China.
Not only do we exclusively import and distribute the brands we represent, we treat our brands as our own, actively building them, launching new SKUs and working closely togetherwith the breweries to meet their objectives for the China market.